TrackLTL exists because we got tired of sending our customers to ugly carrier tracking portals that looked like they were built in 2003.
We ship heavy freight — gym equipment, commercial fitness machines, industrial goods. Every single day, our customers ask the same question: "Where's my order?"
And every single day, we had two options: send them to the carrier's tracking portal (which looks like a government form from 1998), or manually look it up and relay the information ourselves.
Both options are terrible. The carrier portal confuses customers with cryptic status codes like "OA" and "CT." And manually relaying tracking info doesn't scale past a few orders per day.
We built TrackLTL because we needed it ourselves. Our customers were calling us three times a week asking about shipment status — not because the information wasn't available, but because the carrier's tracking experience was so bad they couldn't figure it out.
We built a branded tracking page for our own business first. Clean design, our logo, our colors, real-time map, human-readable status updates. Our customers loved it. Support tickets dropped. Trust went up.
Then other businesses in the freight industry started asking: "Can we get one of those?"
That's when TrackLTL became a product. We took everything we built for ourselves and made it available to any business shipping LTL freight.
Every touchpoint with your customer should reinforce your brand — including post-purchase tracking. That's not a luxury, it's table stakes.
Enterprise freight visibility platforms cost $50K+ and take months to implement. We built something you can set up in 5 minutes for a fraction of the cost.
Parcel tracking got beautiful years ago. LTL freight tracking is still stuck in the dark ages. We're changing that, one carrier at a time.
Real-time tracking data from the top LTL freight carriers in North America.
Join businesses that are already delivering a better post-purchase experience with TrackLTL.
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